The State of Digitized Selling: Stop Testing the Waters and Go All In!

A talk by Mary Shea
Principal Analyst, Forrester Research

Register to watch this content

By submitting your email you agree to the terms
Watch this content now

Categories covered by this talk

About this talk

As B2B buyers' expectations increase at a breakneck pace, selling organizations that maintain siloed human and digital routes disruptive to preferred buying motions risk alienating buyers and limiting their own success. As a result of these tectonic changes, B2B marketing and sales leaders face the mounting predicament of ensuring their sellers meet and exceed sales targets while fulfilling the expectations of independent and digitally-oriented buyers. Join Mary Shea as she discusses the evolution of buying behaviors and how sellers must adapt by using modern tools, training and strategies!

Session powered by: Showpad

Proudly supported by